Ebook F#ck Content Marketing Focus on Content Experience to Drive Demand Revenue Relationships Randy Frisch 9781544513645 Books
Download As PDF : F#ck Content Marketing Focus on Content Experience to Drive Demand Revenue Relationships Randy Frisch 9781544513645 Books
F#ck Content Marketing isn't a book for content marketers.
Ebook F#ck Content Marketing Focus on Content Experience to Drive Demand Revenue Relationships Randy Frisch 9781544513645 Books
"Stumbled onto this book at the right time in my career. Mr. Frisch puts into words many of the things I've been mulling over for the past few years and this is quickly becoming my content marketing bible. Great job, Randy."
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Tags : F#ck Content Marketing Focus on Content Experience to Drive Demand, Revenue Relationships [Randy Frisch] on . <div><div> F#ck Content Marketing</i> isn't a book for content marketers.</div><div>Â </div><div>Instead,Randy Frisch,F#ck Content Marketing Focus on Content Experience to Drive Demand, Revenue Relationships,Lioncrest Publishing,154451364X,BUSINESS ECONOMICS / Marketing / General,Business Economics / Sales Selling / General
F#ck Content Marketing Focus on Content Experience to Drive Demand Revenue Relationships Randy Frisch 9781544513645 Books Reviews :
F#ck Content Marketing Focus on Content Experience to Drive Demand Revenue Relationships Randy Frisch 9781544513645 Books Reviews
- This book starts out with the premise that it is not for content marketers. It is for others in the organization, but it is primarily for marketers. This is one hundred percent true. I am a content marketer and I wish my marketing colleagues at previous companies had the chance the read this book while I was there. It really explains how content marketing works across a company and how results happen when everyone knows their role with regard to content. It helps that the book is grounded in the most common go-to-market strategies inbound marketing, demand generation, account-based marketing and sales enablement.
It makes the case that the content experience is just as important as the content itself. Great content that provides value is table stakes for any B2B organization, and that is not under discussion. The core of the book is the content experience framework, which supports how to personalize content experiences at scale. The five parts of the framework are centralize content, organize content, personalize experiences, distribute content, and generate results. Each element is covered in its own chapter.
While the book is based on the author's conversations with marketers and examples from his own company's software customers, it is not a pitch for Uberflip as a content experience platform. It is based on the ideas that led to the development of the tool in the first place and how they have been refined over the years. Randy's crisp and clear tone, as well as personal stories and hockey analogies (relatable for non-Canadians), make this a book that all B2B marketers should read in 2019, especially if they really want to understand how to use content to connect with customers and prospects.
Disclosure Randy and I co-hosted Season 3 of the Content Pros podcast together (now the Content Experience Show) and I have been a customer of his company. - With all.of the books out there about marketing... Randys is truly exciting, enjoyable, refreshing and unique. A must read by my fellow Copywriters!
- Sure, I'm a bit biased since I wrote the forward for this book, but nonetheless this is an important book for anyone who uses content to drive demand. It explains why content needs to be PERSONALIZED to be relevant (a core tenant of Account Based Marketing). It also explains the need to move away from simply creating content toward ensuring that content finds the right person at the right time and in the right context. Check it out and learn how to make all your content marketing efforts more meaningful.
- I saw and listened to Randy at the ConEx in Austin a couple weeks ago, too. I went to specifically hear him after reading some promotional excerpts from this new book. I have always felt the same way as Randy, but could not articulate my thoughts as well as Randy has done within his book. "F#ck Content Marketing" I find to be articulate with organized processes along with tons of info on the subject in addition to actionable and executable strategies. If you ever go to hear Randy, ask him "How much is in the cookie jar?" and about how he ended up watching Dora the Explorer on YouTube. Be prepared for his answer...
- I had the privilege of meeting author Randy Frisch yesterday at Conex, where he touched on some of the key concepts in his new book (which I'm now voraciously reading). The transition for content marketing to content experience is a critical one. Being able to relate to prospects and customers on their terms in their world is where we're headed. This book is both informative and relatable and I'm looking forward to putting this new thinking into practice.
- I highly recommend this book to anyone in content management or content experience.....in fact, anyone with a business mind will find this book tremendously useful. There are some pearls in this book that leave a lasting impact - I know personally I have benefited tremendously. Highly recommended. 5 stars!!!!
- I heard Randy speak at #Conex yesterday and got a preview into his book, which I can't wait to read. Driving a content experience in the format and at the pace that buyers want to consume it is essential in B2B marketing. This book is full of actionable principles that I plan to take back and implement in my organization.
- Stumbled onto this book at the right time in my career. Mr. Frisch puts into words many of the things I've been mulling over for the past few years and this is quickly becoming my content marketing bible. Great job, Randy.
