Download PDF Social Media Marketing Workbook How to Use Social Media for Business 2019 Updated Edition Jason McDonald PhD 9781539598145 Books
Download As PDF : Social Media Marketing Workbook How to Use Social Media for Business 2019 Updated Edition Jason McDonald PhD 9781539598145 Books
Updated 2019 Edition of the SOCIAL MEDIA MARKETING book!
Learn Social Media Marketing for business step by step in this new, 2019 book on social media by Jason McDonald. Used in his classes at Stanford Continuing Studies, the Social Media Marketing Workbook has become a beloved classic among small business owners and marketing managers. Why? The reason is that this is one of the best selling social media marketing books, one that lays it out clearly step-by-step. The book begins with content marketing, proceeds through each major platform (such as Facebook, Twitter, LinkedIn, Instagram, and YouTube) and helps you to make a plan for how to market a business on social media.The book is based on an analogy - that social media is like a party and that you are the 'party thrower.' You need content just as you'd need food and entertainment, you need a promotion strategy just as you'd need invitations, and you need a systematic understanding of each social platform, just as you'd need a lot of technical knowledge to throw a great wedding or a great corporate meet-and-greet. Indeed, you'll be throwing a 'party with a purpose,' using social media marketing to build your brand and ultimately sell more stuff.
Compare the Social Media Marketing Workbook to other books out there on the topic. It plays well with Social Media Marketing for Dummies, for example, and is an excellent companion to more conceptual books like Crushing It or Building a StoryBrand. It's the perspiration to their inspiration. It's the zig to their zag, and it's a book that gives you more than 500 social media marketing tips. It provides practical, hands-on knowledge for 2018 and 2019.
Got questions? Just Google the author, Jason McDonald, and send him a quick email or message. The book includes massive links, videos, resources, and an amazing companion toolbook with free social media tools. It's a must buy book.
Download PDF Social Media Marketing Workbook How to Use Social Media for Business 2019 Updated Edition Jason McDonald PhD 9781539598145 Books
"I myself do not know much about using social media to market a business. This book covers step-by-step instructions on how to set up a page, contents, tying different social media accounts together, search engine optimization, keywords, how to find your reviews, etc. The nice thing about the book is that many of the steps, is that in most all of them the steps are relatively the same, just a slightly different platform.
Now I put a simple step to the test. I have been an Avon Rep for years, I have a website but I haven't done much with it until recently. So I decided to create a post that was engaging, asking them to also look at my website to just few the products and asking them to like and share my Facebook post. Then I went to my Instagram page and did the same thing only I tied my Instagram page to my Facebook page. It worked. So now when I post on Instagram it also posts it to my Facebook page.
The book explains how to determine content and to make it more engaging that out right asking them to purchase your product or services. It also explains the differences between the major social media platforms. YouTube is a little different in that it mainly is about posting videos, Pinterest the smaller of the group is geared more to women and DIY. Now Facebook and Instagram can do all of those things and more, as were LinkedIn is more about setting up your business profile to network with other businesses and/or finding applicants to fill jobs.
All-in-all it is a great book for beginners or technology challenged people who want to use it to promote there business. I will say that, I did not read anywhere in the book on how to make money using these social media platforms, other than the obvious use of keeping your business in front of your family, friends, current and/or potentially new customers. The book is packed with information and instructions, a good social media book."
Product details
|
Tags : Social Media Marketing Workbook How to Use Social Media for Business (2019 Updated Edition) [Jason McDonald Ph.D.] on . <h2>Updated <font color= RED >2019</font> Edition of the <font color= GREEN >SOCIAL MEDIA MARKETING</font> book!</h2> Learn <b>Social Media Marketing for business</b> step by step in this new,Jason McDonald Ph.D.,Social Media Marketing Workbook How to Use Social Media for Business (2019 Updated Edition),CreateSpace Independent Publishing Platform,1539598144,Web - Social Networking,Business Economics / Marketing / General,COMPUTERS / Web / Social Media,Computer Books Internet General,Computers,Computers/Web - Social Media,Internet/General,Non-Fiction,PRINT ON DEMAND,Business Economics / Marketing / Direct,Computers / Web / Social Networking
Social Media Marketing Workbook How to Use Social Media for Business 2019 Updated Edition Jason McDonald PhD 9781539598145 Books Reviews :
Social Media Marketing Workbook How to Use Social Media for Business 2019 Updated Edition Jason McDonald PhD 9781539598145 Books Reviews
- Apparently there is a rebate offer inside this book for writing a review of this book. The nice thing though, is it doesn't have to be good. You get the rebate regardless. So, I'll give it to you straight up
Pros
The book is easy to follow.
It's great for beginners (if you are a beginner that's a pro)
It covers the main social platforms of today
There are a lot of noted resources for support
Cons
The book is only the basics
The book does not dive into how to make money using social media, just how to use it. For example, it talks about Pinterest, but not how you make money doing the things you're told to do. (At least not in great detail)
The how to use it is limited to one central idea. (For example, LinkedIn is all about building a profile, but nothing about advertising)
The book isn't digital. This book would be great in a digital format wherein you could interact with it, check out the many links, etc.
Result
If I'm unfamiliar with a specific platform, this book gives me a great, fast into to that platform. The book is awesome if you're a one-man-marketing department with a need to quickly get up to speed. As a professor, I probably wouldn't use this book because of it's basic nature, but as an entrepreneur with a small business I see the application.
My $0.02 - I received this book at a discount in exchange for providing unbiased feedback. I bought the 2016 version of this workbook towards the end of 2016, and never really got around to doing much with it. I was hoping the 2017 version, though, with its updates, would include working with Instagram which is where I want to focus my marketing efforts (unfortunately it didn't). I consider myself a beginner who really resists marketing, and even with just getting on board with social media in general. This book, however, did an excellent job of guiding me through the processes. I appreciate that so much! I found most chapters were relevant and helpful, with timely prompts for review, and tools and downloadable sheets for exploring further. Invaluable! Jason McDonald's writing is succinct, and easy to read and comprehend, putting it a notch above most other social media marketing resources out there. He seems to know just what we need, even when we might not! I still hope in the next version that Instagram will be included! Thank you for a really great resource!
- This is a workbook, just as it says. It's not a broad, conceptual book, seeking to swing you to a new viewpoint from which you will then build a strategy. Nor is it a book working at the nano level, all about making those tiny tweaks which change your "metrics" by 3%. Instead, this book gives you the basic understanding of how the major social media platforms work, and how to navigate them. Jason (the author) provides valuable examples and details for context to see how each might (or might not) fit into your own work and customer interaction. And then he gives you specific tasks to help you determine what you should be focusing on, help you gather relevant, specific information, and begin building what will serve you best. Perhaps most importantly, he is super encouraging, and shapes your expectations (of the platforms and yourself in this work). His website has a huge amount of supporting pages which expand and personalize what the book provides. Very valuable.
This is a WORKbook. It provides the tools to figure out what what you should be doing, and the tools to then do it. With quite a few good laughs along the way. Highly recommended! - I myself do not know much about using social media to market a business. This book covers step-by-step instructions on how to set up a page, contents, tying different social media accounts together, search engine optimization, keywords, how to find your reviews, etc. The nice thing about the book is that many of the steps, is that in most all of them the steps are relatively the same, just a slightly different platform.
Now I put a simple step to the test. I have been an Avon Rep for years, I have a website but I haven't done much with it until recently. So I decided to create a post that was engaging, asking them to also look at my website to just few the products and asking them to like and share my Facebook post. Then I went to my Instagram page and did the same thing only I tied my Instagram page to my Facebook page. It worked. So now when I post on Instagram it also posts it to my Facebook page.
The book explains how to determine content and to make it more engaging that out right asking them to purchase your product or services. It also explains the differences between the major social media platforms. YouTube is a little different in that it mainly is about posting videos, Pinterest the smaller of the group is geared more to women and DIY. Now Facebook and Instagram can do all of those things and more, as were LinkedIn is more about setting up your business profile to network with other businesses and/or finding applicants to fill jobs.
All-in-all it is a great book for beginners or technology challenged people who want to use it to promote there business. I will say that, I did not read anywhere in the book on how to make money using these social media platforms, other than the obvious use of keeping your business in front of your family, friends, current and/or potentially new customers. The book is packed with information and instructions, a good social media book.
